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How Luxury Houses Are Boosting Their Jewelry Market Share

Luxury houses have set the bar for growth in the diamond jewelry market — particularly Richemont and LVMH, which rank as the two largest sellers of jewelry through their respective brand portfolios.


At Richemont, those brands include Buccellati, Cartier, Van Cleef & Arpels, and the recently acquired Vhernier. LVMH’s jewelry and watch division encompasses Bulgari, Chaumet, Fred, Repossi, and Tiffany & Co., along with various watch names.


Those labels are gaining market share, in part due to the financial and infrastructure backing of their parent companies — or as Richemont chairman Johann Rupert stresses, the company’s ability to “create goodwill” at its maisons.


The brands are consequently well-positioned to continue on that path, given several trends evident in the market — and the companies’ responses to them.


I explore these and other developments affecting the luxury jewelry segment in my latest piece for Rapaport. It makes for a compelling story about what goes into the creation and maintenance of a jewelry powerhouse.


Initially published in the June Rapaport Research Report, read the full analysis here.


Image and illustration by David Polak & Elisé Jurkovic (Rapaport).

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