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Avi Krawitz

The Diamond Ad We've Been Waiting For?

De Beers, Signet Jewelers Unveil Joint Marketing Campaign


De Beers Group and Signet Jewelers have unveiled their much-awaited joint ad campaign highlighting the virtues and meaning behind natural diamonds. The 'Worth the Wait' campaign is being positioned as a return to the old style diamond category marketing, with a modern twist. But will it work, and is it the campaign we've all been waiting for?

 

What are your thoughts about the ad? Here's my take...

 

Thumbnail images credit: Arnold Worldwide via De Beers / Signet Jewelers

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