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Where Petra Diamonds Sees Its Competitive Edge

Updated: Feb 3


The company’s investment in production is just one way it’s differentiating itself in the diamond market.


Guided by the slogan to create “abundance from rarity,” the company's sustainability framework considers the value of its people, largely referring to safety and skills development; respecting the planet; driving partnerships with stakeholders; and delivering production.


Initially published in the October Rapaport Research Report, read the full analysis here.


Image: Aerial shot of the Cullinan mine (Petra Diamonds).

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